Data Mining & Predictive Modelling

Classifying customers by a particular group and forecasting their future behaviour can guide how your business targets its customers and distributes its marketing budget. By analysing the purchase history of a customer we can understand their lifetime value and segment customers appropriately. Repeat, high value purchasers can be targeted more aggressively whilst those categorised as negative margin customers can be excluded from marketing campaigns.
Data Pillar can analyse your customer data and build modelling based on the needs of your business.

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