Once data has been pulled into your business and undergone data quality processing, the next step is to plug that customer information into a user friendly customer relationship management tool. This tool can then be used to manage and analyse how your business interacts with its customer base throughout the customer lifecycle. For your marketing team, the CRM will assist in the strategic planning and execution of acquisition and retention campaigns which in turn will drive brand awareness and sales growth. For your customer service team, the CRM will act as a sole source of information on the customers they are interacting with, giving them access to customer contact information as well as their communication and purchase history with your business.
Data Pillar are experts in IBM Unica, Microsoft Dynamics and Salesforce CRM. We can help your business implement a CRM system that will benefit all areas of your business, from customer service to the board of directors.